Invopak has been radically transformed from an inward-looking, very traditional, half-century-old family concern in the Midlands into the pre-eminent business of its kind, continually pushing its sector forward.
When Arjen Cooper-Rolfe left the commercial property world in 2011 to take over his family’s packaging business, Invopak was an analogue operation rooted in the past.
Arjen embarked on a radical cultural and service-led transformation that has made the company the ‘Apple’ of the rigid packaging supply industry.
More than 4,000 British and Irish companies rely on Invopak to provide containers for products such as food, coatings, resins, janitorial supplies, paints and fragrances.
Underpinning Invopak’s transcendence is its mantra to go ‘Beyond Packaging’. It is one of Britain’s most progressive companies in its approach to people, inclusion and customer service – with a groaning sideboard of national and international awards and independent accolades to prove it.
Says owner Arjen Cooper-Rolfe: “Together we’ve transformed this business over the past decade by recognising that it’s not about the product, it’s about the people.”
His team has totally embraced the ethos of a common purpose – ‘Delivering our customer’s products to market with confidence’ - to drive a culture of performance. The exact way they do it is written down in a Values Handbook, now in its eighth edition and described as ‘important as your contract of employment’.
The entire crew from operations to the owner is on a mission to develop groundbreaking ways of working, striving to improve the way the company does things by 1% every single day. They believe it’s better to improve 100 things by 1% than one thing by 100 per cent.
The bottom line is that Invopak saw orders double during the Coronavirus crisis and managed to fulfil them all - despite lockdown, social distancing and the challenges of European supply chains.