Packaging must be functional first. Paint tins and buckets need lids that stay put and bottles need closures that won’t leak. The plastic or metal the container is made from should be durable enough to do the job without splitting or breaking. The packaging must be fit for purpose.
But the benefits of using high quality packaging reach beyond keeping your products safe. The right packaging can build brand recognition and trust in your business.
First Impressions Count
Seven seconds, that’s how long it takes to make that first impression. Seven seconds for a customer to decide whether to buy or pass on your product. Packaging sets the tone for a customer's perception of your product.
Packaging is the first point of physical content between the brand and the customer. If the container looks good, you’re starting from a positive start-point, making a favourable impression more likely when the customer sees the product.
The type of packaging you use sends a signal to your customer and packaging that aligns with your brand can boost your brand voice.
Enhance Brand Perception
Does your packaging match your brand? Customers associate metal packaging with quality, this means they will pay more for paint that is sold in a tin compared to paint sold in a bucket. It can be worth paying for premium packaging to promote a premium product.
Using recycled plastic containers or metal packaging sends a message to customers about sustainability. The right packaging choice can boost your brand's environmental credentials.
Recycled plastic is a more sustainable choice than standard buckets
The quality of the container, what it's made from, where it's made, whether it can be recycled, and how easy it is to use, all combine to help the customer form an impression of your brand.
Build Trust and Reliability
Trust is hard to win but easy to lose. A customer may not notice when packaging does its job but they certainly will when it doesn’t.
Ordering cheap sub-standard packaging that isn’t fit for purpose is a false economy. Poor packaging can lead to damaged stock, damaged reputation, lost trust and lost sales.
Some industries require more from their packaging. Food and beverage businesses need containers that are food-grade certified. This means they are non-toxic and safe for consumable products. Food safe packaging is identified by the knife and glass logo and is important for consumer safety and confidence.
Certain chemicals and hazardous goods need to be supplied in UN certified containers. UN packaging has passed a range of strength and reliability tests to ensure it will not fail when products are shipped. You can trust it to do the job it was designed for, and so can your customers.
Packaging design is also a key part of product marketing, and it's about more than a company logo. Long-trusted brands are easily recognisable from the packaging. It can be the shape of the container itself, such as the Coca-Cola bottle, or a colour, like Cadbury’s purple.
Building brand recognition is not just for large multinational companies. Consistency and distinctive design can help all businesses grow a loyal customer base.
Personalise your Packaging
Packaging is a key factor in building a successful business. Quality branded packaging sets you apart from your competitors, creates a loyal customer base, and is an opportunity to communicate your brand message effectively.
Company colours, slogans and logos help create a company’s visual identity, and using them on your packaging helps create a memorable brand that resonates with your customers and helps to grow your business.
Partnering with a distributor means you can take your packaging beyond paper labels. Industrial processes such as IML and offset printing produce a durable, professional finish designed for larger production runs.
Industrial printing processes are professional and durable, and help your products stand out
Invopak are experts in printed packaging, so if you’d like to find out more then please get in touch, we’re here to help.
Or if you are looking for a full re-brand, InvoDesign can help. They are experts at designing packaging that boosts your brand. Our team will take the time to get to know your business and they will create a packaging design that fits your brand.
Consider Packaging Trends
Sustainability
A shift towards sustainability has been the biggest change in recent years, and it’s still the hottest topic in packaging. Increased customer awareness of plastic waste and the introduction of environmental taxes have meant many businesses are looking for alternatives.
This has resulted in an increased demand for recycled plastic containers and metal packaging. Even without branding, a metal paint tin or a grey recycled plastic bucket communicates a positive eco-friendly message to customers.
Minimalism
Packaging trends are an extension of branding trends. In recent years many brands have moved towards a clean and minimalist style. Designing logos and packaging with a simpler look can give your brand a more modern feel.
Colour
Colour is one of the best ways to make your packaging stand out. The containers can be a specific colour, such as the olive green of fishing buckets, or the products themselves can provide the colour if clear containers are used.
Clear packaging allows the products to speak for themselves
Functionality
Functionality is always in fashion and sometimes that’s enough. Bulk industrial packaging doesn’t need logos or branding, it just needs to safely and efficiently transport the goods.
Functionality comes first when it comes to shipping items in bulk
IBCs, steel barrels and plastic kegs are used for raw materials and are usually plain. Their label (if they have one) will also be designed for function, to show essential information
Invopak - Your Quality Packaging Supplier
Do you have any questions, or need more information about your packaging possibilities? Then please contact us with your queries and we'll be more than happy to help.