Invopak has recently signed up for Feefo's new initiative to fund tree-planting projects in return for honest customer reviews. The Treefo scheme means that every review shared supports reforestation projects worldwide.
Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch:
“This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”
What is Treefo and how does it work?
Every piece of customer feedback given through Treefo helps to fund tree-planting projects. Feefo will donate funds via sustainability experts Ecologi to support Eden Reforestation Projects each time feedback is received via Treefo.
Eden Reforestation Projects works with local communities and conservation teams to help restore landscapes. They operate worldwide and in some of the most remote locations to help reverse the damage of deforestation.
Current projects include work in Northwest Madagascar, one of the world's most biodiverse environments (over 75% of species are unique to the island). With only 10% of Madagascar's primary forests remaining, the team's work is vital to help reverse this trend. Eden Reforestation Projects have been working there since 2007, restoring mangrove forests and re-planting upland deciduous and highland forests.
Just leave your Treefo feedback when you order to support this initiative and other important conservation projects.
What's the difference between Feefo and Treefo?
The only difference is that your customer feedback now comes with added trees. Treefo operates under the Feefo platform, and reviews will be processed and collated in the same way, providing businesses and customers with an honest view of customer experience.
Invopak has been registered with Feefo since 2016, and we're very grateful to have recently received a Feefo Gold award for another year. Customer feedback is vital for us to monitor how we're doing and to make sure we keep providing the best possible customer experience.
Watch out for your Treefo review invite the next time you order, or click the button below to request a link, and turn your feedback into Forests.
