The Advantages of Custom Metal Packaging with Branding
Posted: 22/10/24

The Advantages of Custom Metal Packaging with Branding

Customising your packaging can make a significant difference in a world where brand visibility is vital to business success. With their durability and customisable features, metal containers offer a unique opportunity to elevate your brand image while promoting sustainability. Whether your business is just starting out or you’re looking to refresh your brand identity, having been in the packaging industry for over 50 years, Invopak offers advice on why custom metal containers could be the next big step for your business.

 

 

Custom Metal Packaging is a Game-Changer

Custom metal containers offer numerous benefits for businesses at any stage. For those looking to establish their brand within a specific sector, these containers provide a way to make a strong first impression. For more established businesses, customised metal packaging is an excellent way to differentiate from competitors and reach new customers.

Metal containers are inherently durable and high-quality, making them ideal for businesses that want to maintain a premium image. They come in various shapes, sizes, and finishes, allowing brands to tailor their packaging to meet specific marketing needs. This flexibility ensures that your products look good and stand the test of time, keeping your brand visible for longer periods.

The Power of Offset Printing on Metal Containers

One of the most popular methods for branding metal containers is offset printing, also known as offset lithography. This technique involves transferring ink onto a print roller and then onto the metal before the containers are formed. The result is a consistent, high-quality finish that can take your packaging to new heights.

 

 

Benefits of Offset Printing and Metal Packaging

  • High-Quality Results – Offset printing technology uses ink instead of toner, producing a high-resolution image every time. This ensures that your branding is sharp, clear, and professional
  • Fast Turnaround – Although the initial setup process for offset printing can be longer than other techniques, the printing process is quick and efficient once it's complete. This makes it ideal for large-volume orders, where the cost per unit decreases as the volume increases
  • Premium Branding – Custom, professionally printed metal packaging adds value and desirability to your product, making it more attractive to consumers

“Invopak manufacturing metal containers represents a significant advancement in packaging options for our clients,” said Kinsey Petyt, Head of Communications at Invopak. “It means we can offer our customers quality, flexibility and excellent service. The durability, versatility, and customisable nature of metal packaging enhances brand recognition and aligns with our commitment to sustainability. By choosing custom metal containers, brands can ensure that their products leave a lasting impression while promoting eco-friendly practices.”

Why Customise Metal Containers?

  • Metal containers are robust and resistant to rough handling and environmental factors. This ensures that your branding messages remain visible and intact over time, even in challenging conditions
  • Metal containers naturally offer a sleek, polished appearance. When paired with custom branding, packaging becomes premium, making your products stand out as luxury items
  • Metal containers offer options, whether you’re after metal pails, drums, paint tins, wholesale tins, or aluminium bottles. Choose from different sizes and colours to ensure the packaging fits your product. Add custom branding, and your products will slot effortlessly into your brand identity and image. In an ideal world, how would you like customers to see your business? Don’t just dream; use custom branding to turn this into a reality!
  • Is sustainability part of your brand image? Aligning your business with increasing consumer demand regarding environmental impact should be easy. Once your product is gone, the branded packaging will remain and can be reused time and time again. Alternatively, consumers can recycle your product, ready for a new lease of life
  • A well-designed, customised metal container can help your products stand out on shelves, making them memorable and easily recognisable to consumers. A great design is crucial for securing brand identity and fostering customer loyalty
  • Metal containers offer superior protection against light, moisture, and contamination, ensuring that your products remain safe and of high quality throughout their shelf life

A Strategic Investment in Brand Identity

In today’s competitive market, visibility, sustainability, and innovation are crucial for business success. Custom metal containers offer a practical and attractive solution for businesses across various industries, including food, cosmetics, and chemicals. By investing in high-quality, customisable metal containers, brands can effectively convey their values, appeal to a broader audience, and, ultimately, drive sales.

At Invopak, our mission is to provide clients with the best packaging solutions. We believe that by choosing custom metal containers, businesses can enhance their brand identity and establish a lasting presence in the market.

If you have any questions or need further information on how to customise your metal containers, don’t hesitate to contact us at sales@invopak.co.uk. We’re here to help you create packaging that protects your products and tells your brand’s story.